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Puns like this are a form of spiritual death. The sheer tediousness of their witless play with words, the dullness of the joke -- if there is one, and the resulting damage to the English language are an affront to all of us. Here we find some jackass at the National Museum of Ireland proudly proclaiming his pun in a major exhibition with a bracketed 'Am I not clever making this amusing concession to popular culture in a serious cultural context?' Well let's be absolutely clear about this: puns like this are deeply irritating. They hurt language, they insult our intelligence, and they betray the utter vacuity and vanity of the perpetrator. Leave the puns to the gutter press and genuine humorists and let us, please, get on with life minus this verbal terrorism.